Industry Innovators: .Bk and PopUps Across America

.Bk proves that being an innovative brand does not always mean creating the latest and greatest, but remaining loyal to a principle, regardless of trends. A small, Brooklyn-based menswear startup, .Bk embodies the adage, “quality over quantity”. .Bk hand crafts every article of clothing, differentiating itself from mass-production competitors. The brand itself is as eclectic as the product. To embrace the concept of story telling, the small .Bk team created a digital and print micro-publication called The Dossier, which explores various cultural archetypes. The Dossier serves as an insightful glance into the art, fashion, political and cultural influences that shape the brand and ultimately dictate the style of clothing. The core concepts are simple, yet profound; create a quality product and choose the story over the trend. This stripped-down style has caught consumers’ attention, and .Bk is experiencing a large influx in demand. This demand has enabled .Bk to expand and explore new ventures. .Bk will host its first physical pop-up from November 16th through November 22nd in Brooklyn. .Bk also created an online store with PopUps Across America, offering their premium products to consumers everywhere.

Recently launched by PopUp Republic, PopUps Across America is an online platform that connects the brand, such as .Bk, to its massive consumer base. PopUps Across America is the only online store exclusively for pop-ups, meaning it is structured to accentuate the opportunities and minimize the constraints pop-up vendors encounter. The concept behind this online marketplace is to expand the reach of pop-up vendors, such as .Bk, from around the corner to consumers nationwide. For the consumer, PopUps Across America is a channel to exclusive merchandise at affordable prices. In order to maximize efficiency and profits, PopUps Across America promotes products through its website, blogs, newsletters, social media posts, press releases and more. The PopUp Republic network includes over 20,000 individuals and its website generates over 1,000,000 impressions per month, and now this vast network is available to vendors. Pop-ups like .Bk are the future of retail, and PopUps Across America is the future of the pop-up industry.

About PopUp Republic

Founded in 2012 in Boston and now based in Chicago, PopUp Republic is a leading service provider for the burgeoning pop-up industry. Among its many offerings is an online directory that displays thousands of pop-ups occurring nationwide providing a one-stop shop for shopping enthusiasts, and an array of marketing services to help pop-up hosts promote their spaces.