Juice Box Love

Wherever interest in wine is rising, spirited voices in new shops like Mr. Beavers’s are preaching the pleasures of good bottles. Eric Ambel, a musician and record producer who shops regularly at Alphabet City, likened the staff there to the clerks at record stores he frequented in the 1980s. “They have the same knowing enthusiasm of the guys who tracked your penchant for Pacific Northwest garage rock or pre-CBS Telecaster hillbilly music,” he said.

Like those stores of old, these new wine shops sustain self-reliant souls burning to share their passion for wine. In the process they are extending and improving this country’s wine culture. They stimulate discussion, make more good bottles available to more people and, most important, offer by far the most useful resources for increasing the American public’s confidence in its often uneasy relationship with wine: attentive ears and friendly voices.

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Juice Box Wine & Spirits

1289 Prospect Avenue (between Greenwod & Reeve)
Brooklyn, NY 11218
(718) 871-1110