Event Details
LEGO® OFF TRACK EXPERIENCE ARRIVES IN CHARLOTTE, NC
Formula 1® Fans are Invited to Build, Race and Explore in Charlotte
WHAT: Get ready to drive into the Formula 1® excitement with the LEGO® Formula 1 Off Track experience. This immersive activation is designed to captivate racing fans of all ages with a variety of play zones where participants can build, race and explore LEGO Formula 1. For both seasoned racing enthusiasts and curious newcomers, there's something for everyone to enjoy. From hands-on building activities to high-speed racing simulations, each zone offers a unique opportunity to learn, create, and compete with LEGO bricks.
Play Zones:
- Life-sized LEGO Formula 1 Red Bull Brick-built Car
o Snap a photo with an incredible 1:1 replica of a real Formula 1 Red Bull racecar, made from 400,000 LEGO bricks.
- Race Lab
o Step into the race lab and customize your own mini racecar with LEGO bricks.
- Wind Tunnel
o Test the car in a wind tunnel simulation, just like those used by Formula 1 teams to see how air moves around their race cars.
- Thrill City Circuit
o Race against the clock or your friends with the custom-built LEGO Formula 1 mini racecar and watch as the go-pro captures the lap on video in real time.
- Winners’ Circle Podium
o Celebrate a winning race by taking the podium alongside your fastest mini racecar build for the ultimate victory photo.
- Pit Lane Challenge
o Participants join the pit crew and test their skills in time-based pit stop games inspired by the drivers’ challenges that prep them for race day.
- Product Displays
o Explore the latest LEGO sets to fuel the fandom from LEGO Speed Champions, LEGO Technic™, LEGO Icons, LEGO DUPLO® and more.
WHERE: Symphony Park
Address: 4400 Sharon Rd, Charlotte, NC 28211
WHEN: 8/29-8/30 10-6pm, line may close early based on capacity
WHO: The free experience is best suited for families and kids 6-12 but all ages are welcome
ADDITIONAL MEDIA CONTACTS:
Rachel Kastil, rkastil@golin.com