Charlotte Area Chamber Of Commerce: How To Take Your Customer Relationship To The Next Level

Press release from the Charlotte Area Chamber of Commerce:

8/19/2021

What You Need

To get your customers’ attention, you need to have tools in place to measure things like buying frequency and purchase history. You’ll also want your customers’ email addresses.

If you don’t have that, start collecting it. If you do, let’s talk about how you can use it to drive additional sales.

Selling to existing, repeat customers is one of the easiest ways to increase sales. They already love you. But even people who love you and your products/services can forget to buy from you, especially if you sell a product or service that is want-based, not need-based, like a restaurant.

You will find it necessary at some point to remind your customers of their love for you. A personalized email is ideal for this.

Components of a Standout Personalized Reminder Email

When some business owners think about “personalized” emails, they think of form fields that insert names.  But we’re moving beyond that.

This type of reminder email speaks to your personalized relationship with your customer, making it a whole lot more effective in driving sales than simply referring to someone’s name. In addition to using their name, you want to include:

Purchase History

Don’t include everything they’ve ever bought. That may be overwhelming, and they may decide they’ve spent too much money with you. Instead, highlight what they bought most often. 

Drive those impulse buys.

Upsell Opportunities

Suggest other things they may love next time they’re buying from you. Point out how convenient, popular, or valuable your other offerings are.

More Ways to Love You

In the email, suggest more ways to love your services or products. End the email with a call to action. This could be an invitation to stop in, a coupon for their next visit, an invitation to try a new location, sharing ways to connect on social, or a picture of their favorite item or service and a “we miss you” invitation. This message will get them thinking about you again and drive more sales. Remember to use evocative imagery in your close so that they can’t help but come see you soon.

Remaining top of mind is critical to getting more sales from loyal customers. Giving them a little “friendly reminder” email is free and will help you stay connected.

This press release was produced by the Charlotte Area Chamber of Commerce. The views expressed here are the author’s own.