Charlotte Area Chamber Of Commerce: Ways To Make Doing Business With You Easier

Press release from the Charlotte Area Chamber of Commerce:

8/5/2021

Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you need to solve for to take the guesswork out of doing business with you.

Problem 1: You Don’t Know They’re Interested

There are several studies out there that will tell you anywhere from 40-76% of a buying decision is made before a potential customer visits your business in person. The average person performs virtual research on your website, review sites, social media, and a host of other places before they even consider doing business with you. They’re performing this same due diligence with your competition.

Content Solution: You want to identify the potential customer as soon as possible so you can start interacting with them. The easiest way to do this is through a downloadable lead generator. The lead generator must be something they need/want because they will be providing their email to receive it and will have to agree to receive marketing messaging from you.

If you can nurture them (with additional valuable content) and help them get to know your business, you’re more likely to entice them into wanting to buy from you.

Problem 2: The Unknown

I have always wanted to do aerial yoga, but several things have stopped me. I don’t have the grace and strength of a gymnast and I’m closer to 50 than 40. I’m a warm lead for an aerial yoga studio because it’s something I’m interested in. But I could easily become a hot lead if someone could ensure a beginner like me won’t get laughed out of the studio.

It’s likely you have potential customers out there who feel the same. They may be interested in your offerings but there’s some hesitation. There’s something they’re worried about. Most people aren’t adventurous when it comes to spending money.

But this hesitation can easily be smoothed over with some content.

Content Solution:

If you want to increase your sales, you need to remove the friction behind doing business with you. Thankfully, it’s easier than you think when you create content around addressing major concerns.

This press release was produced by the Charlotte Area Chamber of Commerce. The views expressed here are the author’s own.