Language Matters

Last week, I posted about how the perspective we bring to what we do everyday matters, in our series about how to connect more meaning to the work we do.

This week we’re thinking about the kind of language we use.

Perspective and language go hand in hand.

I once had a colleague who led a sales team at a paint company. He talked about the power of language in motivating his team.

I remember him saying “Yeah, we could say we sell paint, but that’s not all that gratifying. When we say that we bring color into someone’s world, it’s a completely different story”. 

I love this, because it applies to anything we do. I could say that I coach people, but I often think of my work as helping people unlock happiness in their lives. How does language impact your daily work?