Peloton Opening Showroom In Northeast Ohio

ORANGE VILLAGE, OH — Peloton will open its first Cleveland-area showroom on Thursday in the Pinecrest development. The showroom will allow customers to try Peloton's stationary bicycle, get a personalized tutorial and learn more about the live studio experience available through the Peloton system.

The showroom will be located at 200 Park Avenue in Orange Village. The grand opening hours run from 9 a.m. to 9 p.m. on Dec. 12.

Once the showroom opens, customers can reserve space in test classes for no cost. Booking for the classes is conducted online.

Peloton recently made headlines after an advertisement for its high-end exercise bike drew ire from some audiences. During a 30-second TV spot, an already thin actress is seen using the bike in a variety of shots. The looks on her face, which could be read as determination, got interpreted as looks of desperation, if not something worse, by some on the Internet.

People then slammed the ad, titled "The Gift That Keeps Giving," as sexist and patriarchal. The company's stock dropped 15 percent. Aviation Gin then launched an ad poking fun at the Peloton spot.