LaMelo Ball Comes To Ohio, Welcomed With Billboard

CLEVELAND — LaMelo Ball is coming to Ohio to play high school basketball at the Spire Institute. To welcome the youngest son of the Ball family, Overtime erected a familiar-looking billboard on I-90, welcoming LaMelo to the state.

If you're unfamiliar with the Ball family — first, bless you — they're the Kardashians of the NBA world. Lonzo Ball is a point guard for the Los Angeles Lakers and the patriarch, LaVar, is a bombastic regular on sports talk shows. The family has their own reality TV series.

LaMelo is the youngest of three brothers — the other two being Lonzo and LiAngelo. LaVar pulled LaMelo out of high school to play basketball overseas recently. Now, the teenager is returning to the states to play at Spire Academy in Geneva.

Regardless of how anyone feels about them, the Ball brothers are among the most famous basketball players in the world. To welcome LaMelo to Cleveland, Overtime, a sports network, put up a billboard on I-90 that reads: "Welcome to Ohio, LaMelo." The youngest Ball brother is shown beneath the words, spreading his arms, like a certain, more famous basketball player (LeBron James).

"Overtime has covered LaMelo throughout his career, generating millions of views for videos of him. So we thought it would be pretty epic to celebrate his return to high school with a billboard, playing on another famous Cleveland billboard," said Overtime's COO Ali Nicholas.

The billboard is near W. 3rd Street, not far from Quicken Loans Arena.

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Photo from Overtime