New Red Roof PLUS+® Property Opens in Bentonville, Arkansas

Columbus, Ohio – October 4, 2017 – Red Roof®, the leader in economy lodging announces the opening of its newest Red Roof PLUS+® Bentonville, Arkansas located at 215 Southeast Walton Boulevard.

This 102-room property features free Wi-Fi, hair dryers, flat screen TVs, and iron/ironing boards in every room. This new Red Roof PLUS+ property completed 100% NextGen design renovation, which includes wood-like floors, modern furniture, and upgraded bathrooms with granite counters and vessel sinks. The PLUS+ renovation was completed on September 19th, 2017. Renovations included a complete lobby renovation as well as updates to the exterior and landscaping. Red Roof PLUS+ Bentonville will also offer a new Premium room type. Each Premium room offers guests a complimentary bottled water, orange juice, trail mix, popcorn and two Nature Valley® granola bars, and an extra pillow. In addition to premium rooms, the property offers a free continental breakfast, fitness facility and a swimming pool.

Red Roof PLUS+® Bentonville is located just minutes from downtown Bentonville. Local Attractions nearby include The Walmart Headquarters and Museum, Crystal Bridges Museum of American Art, Lawrence Plaza Ice Rink and Splash Park, as well as many other attractions, shops and restaurants.

This hotel participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members are the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign-up to become a member. Red Roof’s RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof; in addition to complimentary bottled water each day of their stay.

About Red Roof

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.