Red Roof® Completes Renovation in Birmingham, Alabama

Columbus, Ohio – November 1, 2017 - Red Roof®, the leader in economy lodging, announces the completion of a renovation at Red Roof Inn Birmingham South located in Birmingham, Alabama at 1466 Montgomery Highway

This property renovation was completed on June 2017. Renovations of this hotel incorporate many NextGen design elements including wood-like floors and modern furniture. All 118-rooms include a brand new soft goods package which includes Love Your Linens® bedding. The guest’s bathrooms were updated with spa-inspired features including granite counter tops. This hotel offers seasonal outdoor pool, a meeting room, and fitness center.

Red Roof Inn Birmingham South is conveniently located for guests traveling for both business and leisure. The property is off I-65 and just miles outside the heart of downtown Birmingham and the Birmingham-Shuttlesworth International Airport. Guests will have easy access to many popular tourist attractions including the Birmingham Civil Rights Institute, The Birmingham Zoo and Oak Mountain State Park.

This hotel participates in RediCard®, Red Roof’s loyalty program and the richest rewards program in the economy lodging industry. RediCard members are the first to hear about Red Roof’s best deals, travelers may visit redroof.com and sign-up to become a member. Red Roof’s RediCard members receive 48 hours advance notice of promotions and exclusive offers available at Red Roof; in addition to complimentary bottled water each day of their stay.

About Red Roof

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

MEDIA CONTACT:

Sarah Kessler

Red Roof Inn

614.225.5211

skessler@redroof.com