VIDEO Cleveland Orchestra Grows Younger Audience, Showcases Irving Berlin

The Blossom Festival at featured a concert by the Cleveland Orchestra on Sunday. The show paid tribute to Irving Berlin-- the man many refer to as the American songwriter. The show titled Irving Berlin: From Rags to Ritzes, included tunes he’s best known for, such as "Blue Skies" and "God Bless America".

At the beginning of the festival season, five corporations pledged to donate a total of $6 million to pay for the launch of an audience development initiative.

The Cleveland Orchestra’s Center for Future Audiences focused on exposing a younger audience to the live performances this summer in the “Under 18 Free” program. So far, thousands have taken advantage of the experience.

Watch ’s report to learn more about the growing number of young fans!

Click here to find a schedule of upcoming Cleveland Orchestra performances.