Fairlawn Officially Brands Market Street as The 18 Corridor

The 18 Corridor

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile stretch along Market Street, officially as The 18 Corridor. With this branding effort, their goal is to attract more visitors and business to the city, and encourage them to take advantage of the many shops, businesses, restaurants and lodging. The campaign is also aiming to encourage tourists to stay in Fairlawn lodging when taking in the many sites in the Greater Cleveland and Greater Akron areas. The city will also use the effort to attract new businesses to locate or relocate to Fairlawn, while also encouraging redevelopment and updating of existing properties. There will be several programs put into motion in the next months and years to help achieve this goal. Planned marketing executions will include the development of traditional and online digital billboards, a social media campaign, several community related events, video development and public relations. Local businesses will also have multiple opportunities to partner with the city throughout the campaign. The City of Fairlawn launched a new website in conjunction with the branding effort, designed to promote local businesses and the programs they will be implementing. The new website can be accessed at www.The18Corridor.com. Businesses in the area will also be able to promote their business on the new website and The 18 Corridor social media platforms. The branding and subsequent marketing campaign was developed and is being managed by The Eisen Agency, a nationally award winning branding, marketing and media agency that works with destination points, municipalities and businesses.

Summit County

Cleveland Metropolitan Area

Fairlawn-Bath

Ohio

City of Fairlawn Officially Brands Market Street as The 18 Corridor. The City of Fairlawn has branded their section of State Route 18, a 2.1 mile...

Plans to turn a retention pond at ﻿Croghan Park﻿ into a rain garden this summer are on track, city officials said. "It's going really well," Deputy Service Director Ernie Staten said. Mayor William Roth has said the area will be graded and filled with plants native to the area. The plants will filter and clean the water and -- he hopes -- attract wildlife. "It will help the environment a little and educate the public," Roth said.The mayor said he wants to also erect signs with the names and descriptions of the plants. The project will include sidewalks, which should be done in the summer or early fall. And it will feature a new pedestrian bridge that will be located slightly east of the existing bridge.  Staten said the bridge could be in place this year, but the city will have to wait for it to be built. It will be manufactured off-site and shipped here in one piece, he said.  There are strict Americans with Disabilities Act standards that will govern the design of the bridge, he said, directing that will must be eight feet wide and have only a gentle slope. The 7.5-acre Croghan Park, located at the corner of North Miller Road and Sand Run Parkway, has a walking trail and tennis, handball and basketball courts. It also has playground equipment and co-hosts the city's summer park program.

Plans to turn a retention pond at ﻿Croghan Park﻿ into a rain garden this summer are on track, city officials said. "It's going really well," Deputy Service Director Ernie Staten said.

Mayor William Roth has said the area will be graded and filled with plants native to the area. The plants will filter and clean the water and -- he hopes -- attract wildlife. "It will help the environment a little and educate the public," Roth said.The mayor said he wants to also erect signs with the names and descriptions of the plants.

The project will include sidewalks, which should be done in the summer or early fall. And it will feature a new pedestrian bridge that will be located slightly east of the existing bridge.

Staten said the bridge could be in place this year, but the city will have to wait for it to be built. It will be manufactured off-site and shipped here in one piece, he said.

There are strict Americans with Disabilities Act standards that will govern the design of the bridge, he said, directing that will must be eight feet wide and have only a gentle slope. The 7.5-acre Croghan Park, located at the corner of North Miller Road and Sand Run Parkway, has a walking trail and tennis, handball and basketball courts. It also has playground equipment and co-hosts the city's summer park program.

City hopes to have parts of the project done this summer