In the 21st century, the Internet has begun dominating the way that we communicate, advertise, acquire news and information, amongst numerous other things. The Internet allows for a broad reach with real-time results. The digital world is beginning to dominate our "real" lives, making the Internet and online space a must have in a brand's marketing plan.
Your brand needs to be where your consumers are. Online marketing is a necessary advertising tool for all businesses.
Still not convinced that digital advertising is a must have for all brands? Kelsey Group reports that "nearly all consumers, 97%, now use online media when researching products or services in their local area". Advertising agencies all over the world are reporting that clients are shifting focus to digital advertising, with 34% of clients investing in digital advertising compared to 24% in the previous quarter. This trend will continue to grow as businesses adopt online marketing techniques.
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Ready to broaden your scope and education on the Internet and digital marketing? Hear from Nate Louis, an expert Internet marketing consultant, as he helps attendees better understand the online space and addresses items such as search algorithms, search engine results pages, and organic versus paid search strategies.
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