Once verified, and officially on the ballot, you need to read, understand and follow the rules for campaign finance. Have you heard about officials who do try to avoid this work, or let others do their financing and they end up on a lot of hot water? Connecting with someone who has done it before was a benefit, because the amount of information and regulations can be staggering.
Basically, you need to set up a separate account for your election. Contacting the IRS for the paperwork took, as usual, a long time. Once I had my Employee Identification Number (EIN), then I could go to the local bank to set up a business account. Yes, you read that right. I will not have employees, nor do I consider running for Council At Large a job, but is required for anyone seeking an elected position.
Once I got my account set up, I was then able to start gathering donations to help get my name and my message out through posters, signs etc.
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PS - Different picture today, I am walking Karl and Fergus. If you see and want to say, I promise we won't bite.