Social Media 101: Cross Platform Promotion

The golden rule in social media marketing is not to put all your eggs in one basket. When deciding which social networks to market on, consider cross platform promotion. Each network has their own strengths and can be great for your business in different ways. For example, Facebook has the highest traffic and most diverse audience so it’s a great place to post listings to generate referrals and gain exposure. LinkedIn is a network of business professionals that lets you tap into a different demographic. You can promote your business to a group of adult professionals in your area while networking with other Realtors®. Twitter gives you an opportunity to not only market but also establish yourself as an expert in your field by following well-known and respected real estate professionals and companies.

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