Business & Tech
March Madness Fits Nike Like a Shoe, er... Sneaker
The Beaverton-based sportswear giant dominates the NCAA Basketball Tournament like no other
March might as well be Christmas for Nike.
The company is once again the dominant outfitter of teams in this year's NCAA Men's Basketball Tournament.
A new report in the Portland Business Journal has Nike on the feet of 44 of the 68 teams in the tournament.
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Nike also provides uniforms to 41 of the teams.
With Nike way out front, there is still a tough battle for second place.
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Under Armour will be found on the backs of 10 teams and Adidas provides uniforms to 14 teams.
Both are up slightly from last year.
Nike says that in addition to the 68 percent of men's players, they also represent 58 percent of the women in the tournament.
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