Arts & Entertainment
'Stop Touching Black Women's Hair,' Online Game Says
Art Director Momo Pixel created 'Hair Nah' to show what black women everywhere deal with daily when people try to touch their hair.
PORTLAND, OR — A new online game asks users to experience a day in the life of a black woman fending off the hands of white people attempting to touch her hair.
Created by 27-year-old Momo Pixel, art director at Wieden+Kennedy Portland, "Hair Nah" puts players in the shoes of Ava, a black woman simply trying to get around town without being accosted.
"'Hair Nah' is just a game to keep people away from invading your personal space by touching your hair," Pixel told the Associated Press. "It happened to me 10 times in one day. So, you know, it feels like that."
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Players can choose a variety of hair styles and skin tones for Ava as she navigates herself through locations like Osaka, Havana, and the Santa Monica Pier — all whilst swatting uninvited hands away from her hair.
"Yes, it's a little bit of an exaggeration," Pixel said. "But when it's happening to you constantly … it feels how that game feels."
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WATCH: Momo Pixel explains "Hair Nah."
Image via Associated Press
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