5-Layer Gelati Returns In Rita's Limited Run

BENSALEM TOWNSHIP, PA —The 5-Layer Gelati —a Rita's Italian Ice fan favorite —is returning for a limited run.

Bensalem-based Rita's Italian Ice & Frozen Custard is bringing back the frozen treat that is especially popular during the Fourth of July holiday. Rita's is offering a promotion of special double-loyalty visits for Rita's app users.

Available at all Rita's Italian Ice & Frozen Custard locations for a limited time only through July 9, the 5-Layer Gelati is a combination of Italian Ice and Frozen Custard layered in a clear Rita's cup with an extra layer of frozen custard in the middle —for five delicious layers instead of three in the traditional fan-favorite Gelati.

During the promotional period, guests will also be able to select Rita's 4th of Gelati, a 5-Layer Gelati made with red and blue Italian Ices and vanilla Frozen Custard to enjoy on or around Independence Day.

"Five-Layer Gelati was first introduced a few years ago as a fun way to plus-up Rita's beloved Gelati, and has proven to be a favorite as guests highly anticipate its return each year," said Madalyn Weintraub, Rita's senior director of marketing. "We're enthusiastic about bringing back 5-Layer Gelati, and its return is special as it continues to showcase Rita's as a leader in frozen treats and as a brand that values innovative ideas that come from our franchise system."

Before the start of its spring season, Rita's announced expansion plans to add 40 more stores and expand into three more states.

In addition, to show appreciation to Rita's mobile app users, during the month of June loyalty members who purchase a 5-Layer Gelati will receive two loyalty credits per visit, instead of just one. After seven visits, Rita's loyalty members earn a free small Italian Ice, frozen custard, or gelati reward.

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 75 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, concretes, milkshakes, and more.

Rita's Franchise Company, LLC, is a privately owned and operated chain that was founded in Bensalem Township in May 1984 by Bob Tumolo.

It has more than 550 locations in 31 states with plans for 40 new locations. To find your closest Rita's location, visit www.ritasice.com.