Rita's Launches New Frozen Lemonade Line

BENSALEM TOWNSHIP, PA —With its annual Alex’s Lemonade Stand Foundation fundraiser, Rita’s Italian Ice & Frozen Custard has launched a new line of frozen lemonades.

The Bensalem-based company said it will donate $1 for every frozen lemonade sold and will also sell paper lemons for $1 each at its more than 550 shops.

The new line, which will be offered for a limited time, features four flavors: Classic Lemon, Strawberry, Peach, and Iced Tea.

With the launch of New Frozen Lemonades, Rita’s will be supporting its long-time charity partner, Alex’s Lemonade Stand Foundation (ALSF), an organization with a mission to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer.

"Rita’s is proud to support Alex’s Lemonade Stand Foundation with $1 from every Frozen Lemonade sold, up to $10,0000, plus additional donations from our guests, franchisees, and Treat Team members in communities across the country,” said Madalyn Weintraub, Rita's senior director of marketing. “As a proud corporate partner since 2006, it’s important for us to leverage new ways to give back, and Frozen Lemonades are a perfect fit!”

Rita’s is offering an exclusive free taste of Frozen Lemonades to their app users. Loyalty members will receive a FREE small Frozen Lemonade with any purchase in their app currently and new users through Sept. 3. The reward may be redeemed once per account through Sept. 10.

“Frozen Lemonades are the perfect summer treat, and we’re excited to offer our guests these refreshing options. Creating new and captivating products for our guests is our passion, and this line of lemonades is one more way we can add to the Rita’s experience,” said Mark Jenkins, Rita's vice president of marketing.

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 75 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Milkshakes, and more.

To find your closest Rita’s location, please visit www.ritasice.com.

Rita's was founded in Bensalem Township in May 1984 by Philadelphia firefighter Bob Tumolo. He created his prized family recipe to include real fruit and named the product after his wife Rita.