Selling a home may be one of the most challenging and the frustrating things that you may do in your life. But as an Associate Broker and Realtor® for Coldwell Banker Hearthside Realtors, I am here to tell you that it can be easy as you want to make it given the proper guidance.
My name is Frank Dolski and I represent buyers and sellers in the Bucks, Montgomery, Chester and Philadelphia Counties. The focus of this article is staging. What is it?
According to Julie Pelly, owner of Creative Staging, “staging is a unique interior redesign service that enhances the visual appeal of your home". From the moment prospective buyers drive up and come in, they are met with details arranged to appeal to their senses and emotions. A Staged house is carefully and meticulously prepared for sale to create a spectacular first impression that allows prospective buyers see the home’s best potential.
She goes further on to say, “staging is the most cost-effective way to professionally prepare your house to sell quickly and profitably. From furniture rearrangement to de-cluttering, updating, highlighting selling features, maximizing space and more, and your house will look its ABSOLUTE BEST for sale. It will outshine the competition and be more marketable because it will appeal to ALL buyers”.
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The fact is that you are not preparing your home for the way that you currently live but in fact, the way that the potential buyers see your home and in many cases, you only may have one chance to wow them! One of the most common questions that I get if I ask a seller to paint or stage is that the buyers may not like the color of the style granite that I pick. The fact is that with the busy life of most buyers, they would much rather own a home that is tastefully appointed no matter of the price range.
Of course as a seller, you must evaluate the return on investment and as a Realtor; my job is to assist sellers in this process. I have seen many homes sit on the market, some of which I am given the opportunity to re-list and in the majority of all of them, staging was never discussed. I just listed a home in Newtown Township, Bucks County that sold in just 12 hours with 11 canceled showings as it is now pending and two in Buckingham Township within a day this past summer. Nothing was magical but in all three cases, the sellers prepared the interior and exterior of their homes and staged them. They were proactive and seen the value of doing things to make their homes stand out and give a good first impression.
