"Subtle! Subtle! To the Point of Formlessness!” – Sun Tzu
In previous installments of Advertising and the Art of War, we talked about how you should ditch the old “sell, sell, sell” type of advertising and marketing. These days, you have to be more subtle, and approach your customers in a way that is friendly and conversational – not over the top.
Social Media is a great tool to develop a closer connection with your customers. Platforms such as Facebook give you the opportunity to share information your customers would be interested in, ask questions that promote engagement, and connect on a more personal level. This type of marketing is more subtle than those in-your-face advertisements that use to work well in the past.
Find out what's happening in Eastonfor free with the latest updates from Patch.
In the Art of War, Sun Tzu said “Subtle, Subtle! To the point of formlessness.” For advertising and marketing, this means that you should not have one set strategy for reaching your customers. If you always put out loud, in-your-face advertisements, your customers will come to expect that and tune you out because they will think you are constantly just trying to sell them something.
Social media is the perfect avenue to be subtle with your advertising. It gives you an opportunity to put out engaging messages about your brand, while connecting with your customers at the same time. We work with many different clients to help them form effective and subtle social media strategies that position them right in front of their customers. Give us a call today so we can help you form a social media strategy that works for you.