Does Your Landscaper Cut Your Hair?

Traditionally, print publications like your local newspaper and telephone books were once a great way to market your business to a large audience. Now more people than ever have put down the paper and picked up their phones and tablets. The internet has grown at such a rapid rate, and has become so important for business marketing, that these quaint, outdated, and irrelevant print publications have had no choice but try to adapt with the times and go digital.

As online marketing becomes crucial to the success of most businesses, these publications have decided to jump on the band-wagon and offer digital marketing services. To them, this might seem like the most obvious solution to pick up the slack from their lack of print sales and irrelevance – but have they been successful in their new their new online endeavors? The answer is a resounding NO.

Would a landscaper become a barber in the Winter when he has no work? Of course not. Grass and hair are clearly very different things. Companies who have printed business listings and news stories cannot just jump into digital marketing when their backs are against the wall. Because just like grass and hair, print and web marketing are very different. Would you have a construction worker do the interior design for your home? No, that would be silly. Consider this before working with one of these companies:

• Websites: When these print publications attempt to build websites for businesses, they are mass produced – so design and content are secondary aspects. In other words, they are ineffective, unattractive, lacking in both features and functionality, as well as overall user friendliness. We work one-on-one with our clients to develop the most professional and effective website possible to represent their business. And since we also specialize in graphic design – our websites are sharp, engaging, and attractive.

• Expensive: Having these companies develop your website or manage your social media will become more expensive than it’s worth. They typically charge you an initial fee for development and hosting, as well as paying a monthly “rental” fee to ensure that you stay in their programs. Ironically, our websites and social media services cost less than what these other companies are charging, and the quality is far better. Our goal is to provide quality service – not to drain our clients of money. So we charge a one-tine fee for our services, and our clients do not receive a monthly bill.

Like many other internet marketing wannabes, these print publications are claiming to have the necessary skills to provide quality digital marketing services. To companies like us, this is as big of an insult as they come. Here at Cliff Ross, our team consists of talented people who have over 25 years of combined experience. We don’t just offer advertising, graphic design, web development, SEO, and social media marketing because it’s the new trend. We have college degrees specializing in these fields, we have knowledge that has come from years of experience, and we are trained professionals in the advertising and digital marketing field.

We are not a large corporate company and we put our hearts into our work. We value our clients and we go above and beyond to help them succeed and get the results they really want. So when these charlatans pop up out of the woodwork claiming to offer the same services as we do, we are more than skeptical – and you should be too.