Peapod launches in Lehigh Valley

Peapod, the nation’s leading online grocer, and its sister company, GIANT Food Stores, announced today that they have introduced the Peapod home and business delivery service area to communities in Lehigh and Northampton counties. Grocery delivery is now available in the communities of Allentown, Bethlehem, Catasauqua, Easton, Emmaus, Hellertown, Macungie, Nazareth, Trexlertown, and Zionsville.

Residents and businesses in the newly opened communities are now able to visit peapod.com to shop for fresh fruits and vegetable, seafood, meat and dairy as well as best-selling national brands and GIANT private label products. They also earn GIANT Gas Rewards and A+ School Rewards for their online purchases.

Shoppers can shop anywhere, anytime from their laptop, tablet or smartphone with Peapod’s mobile app. They can also create personal lists, read nutrition information online, and sort products rapidly by price or by nutrition criteria. GIANT BonusCard users can jumpstart their first shop online from a list of items they have bought at their local GIANT simply by entering their card number online. New customers can enjoy free delivery for orders of $100 or more for 60 days simply by registering for a free trial of Peapod by GIANT’s new Pod Pass subscription service.

The Peapod service is now available to over 15 million households in the Northeast. “This expansion effort is in direct response to customer demand,” said Andrea Eldridge, SVP Commercial, Peapod East Markets. “We have received dozens of requests for each of these zip codes, and we are excited to have the opportunity to serve consumers in these new areas.”

“We’re excited to share this news. The introduction of Peapod to our Lehigh Valley customers showcases GIANT’s commitment to convenience and value,” said John MacDonald, director of marketing and external communications. “In addition to our convenient store locations, customers now have the opportunity to shop when, where, and how they want to with Peapod’s delivery service.”

In addition to Lehigh Valley, Peapod by GIANT grocery delivery is also available in greater Philadelphia including Bucks, Chester, Delaware, Montgomery and Philadelphia counties.