Business and Community Leaders Locked Lips with a Pig in Support of Financial Literacy

A pot-bellied pig named Raines received kisses from local business and community leaders at TruMark Financial® Credit Union’s Sixth Annual Kiss-A-Pig Financial Literacy Fundraiser held Wednesday, Sept. 28, at the Abington Art Center, Jenkintown, Pa. MORE FM 101.1 radio personality

Bill Tafrow and Philadelphia Union player C.J. Sapong also were on hand for the pig smooching in an effort to raise awareness and funds to support financial literacy programs in local schools.

The Kiss-A-Pig fundraiser is a component of TruMark Financial's initiative, Building Financial Futures, and brings together educators, community and business leaders, and credit union employees to raise money for the privilege of kissing a pig. The Kiss-A-Pig event raised over $45,000 which will be distributed via grants to 15 area schools to provide students with the resources needed to learn the basics of personal finance.

Admission was free and all were invited to watch the participants pucker up for a worthwhile cause. Special guest Pat Ciarrocchi, former news anchor with CBS3, was on hand to share some advice and anecdotes from her personal experiences with saving, borrowing, credit, and loan repayment. She encouraged the children in the audience to, “…use their allowance wisely, give back to their communities, and make their lives worth every penny.”

An area participant who puckered up at the Sixth Annual TruMark Financial Kiss-a-Pig Financial Literacy Fundraiser included:

· Alanna Castro, TruMark Financial, Levittown, Pa.

To date, TruMark Financial has donated more than $220,000 to area schools in need of personal finance resources. The grants have been used to purchase resources such as calculators, computer software, and textbooks to help teach the value of saving and the importance of managing money responsibly.

To learn more about TruMark Financial’s Building Financial Futures and the Kiss A Pig Financial Literacy Fundraiser, visit http://www.trumarkfinancialbff.org.

About TruMark Financial
TruMark Financial is one of the strongest, most progressive credit unions in the nation, offering a full range of banking, investing, and insurance services to more than 120,000 members in Southeastern Pa.

Founded in 1939, TruMark Financial is headquartered in Fort Washington, Pa., and has approximately $1.8 billion in assets through its 20 branches, Call Center, and a suite of innovative online and mobile banking services. To learn more about TruMark Financial, visit www.trumarkonline.org or call 1-877-TRUMARK. Connect with TruMark Financial at www.facebook.com/trumarkonline and twitter.com/trumarkonline.

Captions for photos, courtesy of Hy Paul Photography:
Participants in the Sixth Annual TruMark Financial Kiss-a-Pig Financial Literacy Fundraiser gathered at the the Abington Art Center on Sept. 28, to kiss a pot-bellied pig named Raines. More than $45,000 was raised to support financial literacy programs in area schools.

Alanna Castro, of TruMark Financial Credit Union, kissed Raines the pig at the Sixth Annual TruMark Financial Kiss-a-Pig Financial Literacy Fundraiser gathered at the Abington Art Center on Sept. 28. More than $45,000 was raised to support financial literacy programs in area schools.