Teen Vogue to Host Back-to-School Saturday at Montgomery and Oxford Valley Malls

Two Simon centers, Montgomery Mall and Oxford Valley Mall, are teaming up with Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens, to host Back-to-School Saturday (BTSS) on Saturday, August 8.

From 12 p.m. to 4 p.m. attendees will be able to get a first look at the hottest fall and back-to-school trends, as well as be treated to beauty bars, photo stations, live DJs and giveaways.

In 2012, Teen Vogue transformed the back-to-school shopping season with its debut of Teen Vogue Back-to-School Saturday, declaring one day in August as a national shopping and retail holiday, and inviting consumers to shop for the best of Back-to-School fashion on that day. Now in its fourth year, Teen Vogue has teamed with Simon, a global leader in retail real estate and home to the nation’s favorite shopping destinations, as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays. Simon and Teen Vogue will collaborate to bring content to malls and showcase BTSS events around the country, including Montgomery Mall and Oxford Valley Mall.

Teen Vogue and Simon have also produced a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at Montgomery Mall and Oxford Valley Mall as part of BTSS.

Further extending the partnership and BTSS content, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

Additional participating retailers and brands for this year’s BTSS program include: Aéropostale, American Eagle, AG Jeans, American Apparel, ASOS, Bearpaw, Biore, Bonpoint, Boohoo.com, Delia’s, Finish Line, Hask, Jovani, LeSportsac, Macy’s, Maybelline, Not Your Mothers, OGX, Others Follow, PacSun, Secret, Simple, Sorel, Staples, Tampax, and Vera Wang Princess Hippie.

About Montgomery Mall

Montgomery Mall is a super-regional, two-level, shopping center conveniently located at the intersection of Routes 309 and 202 in North Wales, PA. Anchored by JCPenney, Macy’s, Dicks Sporting Goods, Sears and Wegmans, Montgomery Mall serves the nearby communities of North Wales, Lansdale, Hatfield, Horsham and Montgomeryville, and boasts 116 stores in categories from jewelry to women’s apparel to sporting goods. For additional information on Montgomery Mall, visit www.shopmontgomerymall.com or follow the mall on Twitter @MontgomeryMall or on Facebook at facebook.com/MontgomeryMallPA.

About Oxford Valley Mall

Oxford Valley Mall is a two-level, super-regional mall located at the intersection of East Lincoln Highway and Oxford Valley Road in Langhorne, Pennsylvania. Oxford Valley Mall has more than 150 retailers and is anchored by JCPenney, Sears and Macy’s. For additional information on Oxford Valley Mall, visit www.oxfordvalleymall.com or follow the mall on Twitter @OxfordValleyPA or on Facebook www.facebook.com/shopoxfordvalleymall.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.