HIRE AN OWL: TEMPLE UNIVERSITY CAMPAIGNS FOR STUDENTS' CAREERS

Recruiting students with a take-charge attitude. Developing robust regional employer networks and job prospect pipelines. Involving graduates in career readiness efforts. From acceptance to alumni status, Temple University is committed to preparing students for the real world and positioning them for success. And in an unprecedented career [services] move in the lead-up to graduation, the school is confidently campaigning for students’ futures.

Via print, digital, and out-of-home advertisements in the greater Philadelphia area, a candid new University brand campaign – ‘Hire an Owl’ – features the journeys of outstanding Temple students, and issues a direct call-to-action to the region’s employers to hire them for internships and jobs.

“It’s our mission to prepare each and every student for all aspects of professional life, and we take a very personalized approach,” said Rosalie Shemmer, Senior Director, Temple University Career Center. “Large-scale career fairs are replaced with intimate networking events where alumni serve as mentors, and employers meet with students one-on-one. The new ‘Hire an Owl’ campaign is a clever extension of that ideology – we’re publicizing individual, in-progress student success stories, and there’s potential to directly impact career placement.”

Building on Temple’s ‘Take Charge’ brand narrative, ‘Hire an Owl’ was developed by local branding agency 160over90 to show corporate leaders that hiring a Temple grad could be their best investment yet.

“Traditionally, college career marketing means trotting out the latest graduation rates and statistics. We’re flipping that notion on its head by launching a campaign that showcases Temple’s career services strengths through the lens of student accomplishments, shared proudly and publicly throughout the Philadelphia market,” said Brendan Quinn, Creative Director at 160over90. “We always say it’s better to show than tell with marketing. And these students show how determined, tenacious, and ready Owls are when they enter the workforce. With a number of Temple grads here on staff at 160over90, we can testify to that.”

Among the profiled students is recent grad and Royersford native Lindsey Murray, who dreamed of becoming a journalist ever since she was a little girl, swapping stories with her grandmother on Sunday afternoons. With her ‘take charge’ determination, Lindsey first landed an internship at Philadelphia magazine in her sophomore year. She was later accepted into the American Society of Magazine Editors internship program and spent 10 weeks of her summer interning at Real Simple. And in the spring semester of her senior year, she returned to NYC, rising at 5am three days a week and traveling by bus to intern in the features department at Seventeen — in addition to juggling on-campus classes and coursework, running the Templar Annual Yearbook, and leading Temple’s chapter of Her Campus, the number one global community for college women.

For details on Temple’s ‘Hire an Owl’ campaign, visit temple.edu/takecharge.

ABOUT TEMPLE UNIVERSITY

Temple University is experiencing incredible momentum thanks to its diverse, driven and motivated students, faculty and alumni. Powering the university’s ascent are innovative approaches in admissions and affordability; a campus transformation; plentiful creative and research opportunities at both the undergraduate and graduate levels; rigorous academic programs; an indelible bond with the city of Philadelphia; and groundbreaking work in science, research and technology. Temple is home to 38,000 students, is the fifth-largest provider of professional education in the U.S., and offers more than 400 academic programs in 17 schools and colleges on nine campuses. Temple’s influence extends around the globe, with longstanding campuses in Tokyo and Rome; programs in London, Beijing and other locations; 150 partnerships with international universities; and nearly 300,000 living alumni. In addition, students on Main Campus hail from more than 100 countries.

ABOUT 160OVER90

A branding and creative services agency with offices in Philadelphia, Newport Beach, CA, and Gainesville, FL, 160over90 has vast experience generating results for nationally recognized brand leaders. 160over90’s client roster spans consumer brands, among them Nike, Godiva, Under Armour, American Eagle Outfitters, and Ferrari North America; professional sporting teams including the Philadelphia Eagles, Miami Dolphins, and Los Angeles Angels; and an esteemed roster of higher education institutions including UCLA, University of Virginia, University of Oregon, University of Wisconsin, and the University of Florida. Services range from the development of single creative pieces [print collateral, packaging and websites] to institution-wide image and rebranding campaigns. http://www.160over90.com.