Newtown Square Software Company Uses Beer To Show Data-Driven Decision Making: Report

Newtown Square software company SAP is getting creative with its technology and is putting it on display in a new pop up trailer that highlights how data and tech can make life easier for everyone.

According to CBS Philly, SAP's "Business Reimagined" trailer demonstrates how data can help us make choices and uses beer as a prime example.

The outlet reports guests at the pop up trailer can select the types of beers they enjoy.

If you like pilsners, ales, and sours, you select those types of brews on a tablet, which then lights up digital coasters that highlight the beer brands you would enjoy based on that data.

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“It can quickly tell me you might like these three — so instead of buying one six-pack, well, I might just buy three six-packs,” Dave Hutchison, head of marketing for North America at SAP, told CBS Philly. “We’re helping customers determine how to make the most of information that’s available in today’s world.”

The point of the demonstrations is to show how data can drive customer, business, cities, and other entities' decisions.

CBS reports the pop up trailer will be hitting the road this year to showcase the benefits data-driven choices.

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