GIANT introduces Nature's Promise "Free from" products

As part of its ongoing commitment to help its customers save money, save time, and eat well, GIANT Food Stores is announcing the launch of Nature’s Promise “Free from” products.

Since being introduced in 2004, Nature’s Promise products have been a familiar, affordable favorite of GIANT customers, especially the USDA certified organic products. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“We are committed to making organic and ‘free from’ choices more appealing for our customers,” said Erik Keptner, senior vice president of sales, merchandising and marketing, GIANT. “Nature’s Promise helps our customers and their families save money and eat well when it comes to organic and ‘free from’ products.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.

The more than 800 fresh, grocery, health and beauty and household Nature’s Promise products can be found only at GIANT. New products continue to be introduced and exciting new Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

For more information on GIANT’s Nature’s Promise products, visit the GIANT website.