Alex And Ani Among 4 New Businesses Opening At King Of Prussia Mall

KING OF PRUSSIA, PA — Four new retailers will open up shop in the King of Prussia Mall between now and early 2018.

It's the first major expansion since the grand opening of the mall's 155,000-square-foot addition last year.

Simon Malls that Alex and Ani, NYX Professional Makeup, and Natuzzi Italia would be joining the mall's roster.

Here's what Simon Malls has to say about their new additions:

• NYX is one of the fastest growing makeup brands in the world, offering more than 2,000 affordable, must-have beauty products. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar and Shadow Bar.
• Natuzzi Italia, born and based in Puglia, Italy, is known for innovative furnishings for the entire home, combining research, creativity, innovation and solid craftsmanship within their designs. Various teams work closely with founder Pasquale Natuzzi to create the most uniquely designed luxury furnishings available today. Once opened in February 2018, Natuzzi will be located on the upper level of the mall across from Legal Sea Foods.
• Kicks USA, a community-driven seller of urban lifestyle and footwear with Philadelphia roots, will open in April 2018 near Primark. The local company strives to offer up-to-the-minute styles from coveted brands including Nike, adidas, Reebok and more.
• Since 2004, they’ve been dominating wrists and now ALEX AND ANI is opening its first brick-and-mortar shop in the Greater Philadelphia area at King of Prussia Mall. Opening in late November near Lord & Taylor, the fashionable and eco-friendly jeweler will offer shoppers collectible and personalized pieces to wear together or apart for any occasion.

Patch file photo