Macy's Backstage To Open In King Of Prussia Mall

KING OF PRUSSIA, PA — Macy's Backstage, a new "store within the store" at Macy's in King of Prussia Mall, will open up next month, officials announced.

The 13,200 square foot store will be located within the first level of the existing Macy's.

A grand opening event, which will include giveaways for the first 200 customers, will take place on Saturday, August 18.

“Our customers are excited about the Macy’s Backstage shopping experience,” Michelle Israel, Macy’s Senior Vice President of Off Price, said in a statement. “Macy’s Backstage King of Prussia was designed to bring great deals and the fun of the hunt into our existing King of Prussia location. If you’re looking for a fashion update, a last-minute gift, or a special treat for yourself, your home, or your pet, we have you covered. Backstage’s focus on value and newness guarantees that with each visit, shoppers will find an amazingly-priced assortment of recognizable brands and trends. Frequent deliveries ensure there is always a new reason to come in and shop.”

According to officials, Backstage has its own "buying team" that provides on-trend merchandise at 20 to 80 percent off traditional prices, and will include brands and apparel lines not currently available at Macy's stores.

Seven Backstage stores exist on their own around the nation, while more than a hundred have opened as "store within store" locations.

Macy's is located at 680 West DeKalb Pike at the mall.

Image via Macy's Backstage