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PRIMARK ANNOUNCES KING OF PRUSSIA GRAND OPENING FESTIVITIES

Nov. 25th Celebration to Feature Ribbon-Cutting with Music and Giveaways from Mix 106.1 and DJ Nicole

WHAT: Primark, one of Europe’s leading fashion retailers, will open its second retail location in the U.S. at Pennsylvania’s King of Prussia Mall. Located in one of the East Coast’s premiere shopping centers, Primark will bring its signature amazing fashion at amazing prices to the Philadelphia area just in time for Black Friday and the holiday shopping season.

The 80,700 sq. ft. store will offer shoppers trend-setting womenswear, menswear, childrenswear and home goods designed for everyday value.

Primark will open its doors to the public at 11 a.m. following a ribbon-cutting ceremony led by Ambassador Anne Anderson, Irish Ambassador to the United States. Opening events will also include music, promotions and giveaways by Mix 106.1’s street team with an appearance by DJ Nicole.

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WHEN:

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Opening day festivities are planned as follows:

· From 9:30 a.m. Mix 106.1’s street team will be hosting games and giveaways outside the Primark entrance inside the King of Prussia Mall.

· Store opens to the public at 11:00 a.m.

WHERE:

Primark - Plaza Lower Level

King of Prussia Mall

160 North Gulph Rd., King of Prussia, Pa.

WHO:

Primark is one of the largest clothing retailers in Europe, offering customers quality, up-to-the-minute designs at value-for-money prices. It has 295 stores and employs over 62,000 people in the UK, Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France and the U.S. Primark, which is a subsidiary of Associated British Foods plc, was founded in June 1969 in the Republic of Ireland and now operates from 11.2 million square feet of selling space across ten countries. Primark has been ranked a Leader by the UK’s Ethical Trading Initiative since 2011, and in 2014 Greenpeace’s Detox campaign recognized Primark as a leader on the issue of chemicals management.

In addition to King of Prussia and Boston, Primark has announced plans for an additional six stores across the Northeast. Upcoming stores include Danbury Fair (Danbury, Conn.), Willow Grove Mall (Willow Grove, Pa.), Freehold Raceway Mall (Freehold, N.J.), South Shore Plaza (Braintree, Mass.), Staten Island Mall (Staten Island, N.Y.) and Burlington Mall (Burlington, Mass.). Primark also opened its distribution center in Bethlehem, Pa. in September.

For more information on Primark, visit Primark.com or follow us @Primark on Facebook, Twitter and Instagram.

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