PRIMARK'S AMAZING FASHION, AMAZING PRICES ARRIVE AT KING OF PRUSSIA MALL

KING OF PRUSSIA, PA. (Nov. 25, 2015) — Primark, one of Europe’s leading fashion retailers, today unveiled its King of Prussia Mall location, the brand’s second store in the Northeast following the September opening of its Boston flagship. Doors opened at 11 a.m. after a ribbon-cutting celebration led by Ambassador Anne Anderson, Irish Ambassador to the United States, in the presence of Primark executives, employees, local community officials and area business leaders. The new store opening brings the total number of Primark stores to 297 across ten countries.

“We are thrilled to launch our second U.S. store in such a premier retail location as the King of Prussia Mall,” said Paul Marchant, Primark Chief Executive. “Our first mall opening comes with added excitement as we approach the holiday shopping season with our offering of amazing fashion at amazing prices for all the family.”

With this opening, Primark brings the latest fashions, including womenswear, menswear, childrenswear and home goods, to one of the East Coast’s top shopping destinations, and creates 490 new regular jobs for the area.

Primark’s King of Prussia Mall store is located on the Plaza Lower Level and encompasses 80,700 sq. ft. of selling space. The store design offers an enhanced customer shopping experience with vibrant LED displays, comfortable lounge areas and multiple recharge stations. The spacious store includes 93 fitting rooms, 58 cash registers and eight customer service registers.

“We are grateful for the warm welcome we have experienced from the community as well as media and are delighted to introduce King of Prussia shoppers to Primark’s commitment in delivering exceptional service and an easy, caring and fun experience,” said Jose Luis Martinez de Larramendi, President of Primark U.S. “These values are reflected through our thoughtful store design and employee passion for the brand, which are a prime focus in King of Prussia and as we continue to grow in the Northeast.”

Primark’s King of Prussia Mall store hours are 9 a.m. – 10 p.m. Monday to Saturday and 10 a.m. – 7 p.m. Sunday. For the holidays, the store will offer special hours, opening 6pm – 11:59pm November 26th (Thanksgiving); 12:00am – 10:00pm November 27th; and 9 a.m. – 10 p.m. from November 28th to December 5th.

In addition to King of Prussia and Boston, Primark has announced plans for a further six stores across the Northeast. Upcoming stores include Danbury Fair (Danbury, Conn.), Willow Grove Mall (Willow Grove, Pa.), Freehold Raceway Mall (Freehold, N.J.), South Shore Plaza (Braintree, Mass.), Staten Island Mall (Staten Island, N.Y.) and Burlington Mall (Burlington, Mass.). Primark also opened its distribution center in Bethlehem, Pa. in September.

About Primark
Primark is one of the largest clothing retailers in Europe, offering customers quality, up-to-the-minute designs at value-for-money prices. It has 297 stores and employs over 62,000 people in the UK, Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France and the U.S. Primark, which is a subsidiary of Associated British Foods plc, was founded in June 1969 in the Republic of Ireland and now operates from 11.3 million square feet of selling space across ten countries. Primark has been ranked a Leader by the UK’s Ethical Trading Initiative since 2011, and in March of this year, Greenpeace’s Detox campaign recognized Primark as a leader on the issue of chemicals management.

For more information, visit Primark.com or follow @Primark on Facebook, Twitter and Instagram.

About King of Prussia Mall
King of Prussia Mall is the East Coast’s premier shopping destination. Located about 25 miles northwest of Philadelphia, King of Prussia serves the Greater Philadelphia region including Montgomery, Chester and Delaware counties. At the junction of Routes 202, 76, 422 and the Pennsylvania Turnpike, King of Prussia is easily accessible for travelers. For more information visit simon.com.