Bank of America “Express Your Thanks” Campaign Connects Individuals to Military Service Members and Veterans

Building on the success of last year’s inaugural “Express Your Thanks” campaign, Bank of America has relaunched the program with the goal of donating up to $1 million – allocated evenly between Welcome Back Veterans and Wounded Warrior Project (WWP) – to support the critical needs of military service members and veterans.

 Through the “Express Your Thanks” campaign, customers, bank employees and other individuals can make simple online expressions of gratitude that will each generate a $1 donation from the Bank of America Charitable Foundation to support the missions of these two nonprofit organizations.

 Through Veterans Day, individuals can participate in the campaign by taking a photo, creating a video, or writing a message of support, and sharing it on www.bankofamerica.com/troopthanks. Alternatively, they can post on Twitter and tag it with #troopthanks. Expressions of thanks will be shared with military nonprofit organizations with select messages highlighted in Times Square starting in July.

 “With more than 250,000 service men and women leaving active duty this year alone, raising awareness of the unique challenges they face as they integrate back into the workforce is more important than ever,” said Jeff Cathey, senior military affairs executive at Bank of America.

 “Through our ‘Express Your Thanks’ campaign, we’re helping foster a real connection between the public and our military in a meaningful and easy way while supporting programs like Wounded Warrior Project and Welcome Back Veterans, which help these heroes make their transition back to civilian life.”

 For taking part in either of these actions, funds donated by the Bank of America Charitable Foundation will support economic empowerment programs provided by WWP and will help fund Welcome Back Veterans’ national network of Post-Traumatic Stress Disorder (PTSD) Centers of Excellence created by America’s leading university hospitals.

 Bank of America employee volunteer activities in support of military are ongoing and will continue during the campaign as an opportunity to extend the company’s support of military service members and their families. Last year, employee volunteers donated nearly 23,000 hours of volunteer time and expertise through activities ranging from packing care packages for military serving overseas to providing financial education to returning veterans.