Philadelphia Launches Bold Multi-Million Dollar Plan To Revitalize Broad Street's Avenue Of The Arts

CBS Philadelphia

January 15, 2026

An ambitious $150 million plan is underway to revitalize a 10-block stretch of Broad Street in Center City, aiming to elevate the Avenue of the Arts into a destination comparable to Chicago's Magnificent Mile, Paris' Champs-Élysées and other iconic urban boulevards.

Organizers said the project will reimagine one of Philadelphia's most well-known corridors, turning it into a greener, more walkable space designed to celebrate arts, culture and civic life within ten years.

"[It is] the boldest reimagining of a public space in generations," Desaree Jones, Executive Director of Avenue of the Arts, Inc., said.

Avenue of the Arts/CBS Philadelphia

Avenue of the Arts/CBS Philadelphia

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