'Philly Philly:' Bud Light Launching Eagles Super Bowl Packs

PHILADELPHIA – Bud Light earned the love of many Philadelphians by offering free beers during the Philadelphia Eagles Super Bowl victory parade and by briefly amending their "dilly dilly" campaign to be "Philly Philly" in support of the Birds. And now Eagles fans have another reason to love Bud Light, as it has teamed up with the Eagles to offer a limited edition "Philly Philly" commemorative packs to celebrate the team’s historic win.

Bud Light is rolling out the "Philly Philly" packs on Thursday, Aug. 16, the same day as the Eagles preseason game against the New England Patriots. Only 20,418 packs have been made and that number signifies the date of Super Bowl LII (2/04/18).

Packs cost $29.99 and be available in the Philadelphia area.

The packs contain a 25 oz. Bud Light aluminum bottle and two Bud Light glasses, etched with the legendary "Philly Special" play. Each pack is individually numbered, as well.

Select commemorative packs will also give fans the opportunity to receive tickets to the Eagles' first regular season game on Thursday, Sept. 6.

"It was a dream season for Philadelphia Eagles fans, and we’re excited to continue celebrating their championship as we prepare to kick-off a new season," Andy Goeler, Vice-President of Marketing at Bud Light, said. "Eagles fans adopted our famous 'Dilly Dilly' phrase, transforming it into their own rallying cry, 'Philly Philly,' and we’re so excited to give them another reason to relive the epic win with the commemorative pack."

"Bud Light’s commemorative 'Philly Philly' pack is the perfect way for Eagles fans to relive and celebrate the first Super Bowl victory in franchise history," Brian Napoli, Vice President of Corporate Partnerships, said. "Bud Light played an integral role in our team’s championship journey last season. We appreciate their unwavering support and look forward to collaborating with them in the future on more unique ways to engage our passionate fan base."

Images via Anheuser-Busch InBev