Philly's Please Touch Museum Debuts New Branding

PHILADELPHIA – The Please Touch Museum recently revealed their new brand identity, building on a legacy of more than 40 years of learning through play and understanding the critical importance of providing youngest learners a pathway for success in the classroom and in life.

The new brand represents the Museum’s simple, yet significant story, “We are For Fun. We are For Learning. And we are For All.”

With the new branding comes a new logo, featuring a character inspired by children’s drawings that radiates the energy of imagination and collaboration with a creative mind and a big heart.

A new Please Touch Museum website – which is set to launch in early June – features an updated look to modernize visitor’s experiences making the Museum even more accessible and helpful.

"Please Touch Museum’s new brand identity is an evolution, not a revolution," President and CEO Patricia D. Wellenbach said. "Our new brand needed to have the sense of amazement, a sense that anything is possible and that we are open to all sorts of ideas as we continue to create a place of learning and joy, a place of expression and community, a place that celebrates all children from around our city and around our globe."

Please Touch Museum is inviting visitors to experience its new brand during a special Memorial Day Weekend celebration, May 26 and May 28, where guests can see the new brand on display throughout the museum.

Memorial Day Weekend will also serve as the launch date for the Museum’s 15-month "Year of the Global Child," initiative with the opening of the temporary exhibit, Hello from Japan! Year of the Global Child will feature exhibitions, educational programs, special celebrations focusing on children from around the globe, providing opportunities for children at the youngest ages to understand and appreciate the uniqueness of everyone.

Learn more about the Please Touch Museum online here.

Contributed photos