PITTSBURGH, PA — The Pittsburgh- and Chicago-based Kraft Heinz Company and The Walt Disney Company on Tuesday announced a long-term multi-year alliance,.
The enterprise-wide alliance spans food service, media, events and more—creating a platform for innovation and storytelling that reaches families wherever they engage with Disney and Kraft Heinz brands both in parks and cruises, and at home.
“Kraft Heinz and Disney are two companies that are woven into the fabric of family life,” Nicolas Amaya, president of North America at Kraft Heinz Company, said in a news release. “For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for Heinz at the table."
Ten Kraft Heinz brands—including Heinz, Philadelphia, Kraft Mac & Cheese—will be coming to Disney locations such as Main Street, U.S.A. and Star Wars: Galaxy’s Edge.
The alliance will show up across Disney’s North American parks and resorts, Disney Cruise Line, and Disney’s studios and streaming platforms, and creates opportunities involving Disney franchises.
The alliance will introduce new menu items, guest experiences and product offerings at hundreds of dining locations throughout Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim and on Disney Cruise Line sailings out of North America.
The collaboration's goal is to enable Kraft Heinz and Disney to deliver new menu offerings, distinctive dining experiences and storytelling-driven offerings inspired by Disney’s portfolio of stories and franchises.
The partnership will include the debut of new Heinz condiment stations and custom-designed equipment throughout the parks.
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