Villanova Athletics and KeyBank Announce Exclusive Retail Banking Partnership

Villanova Athletics and KeyBank, with local offices in Plymouth Meeting, announced today the signing of a multi-year partnership that will make KeyBank the exclusive retail banking partner of Villanova Athletics.

“We are extremely honored to have KeyBank join our corporate partner family for Villanova Athletics,” said Villanova Athletic Director Mark Jackson. “With KeyBank’s history in college athletics, Villanova Athletics was an ideal fit.”

In addition, KeyBank will engage with the Nova Nation through a number of unique partnerships including a seat upgrade promotion at men’s basketball home games at The Pavilion and a digital sweepstakes giving one lucky fan the opportunity to travel to a Villanova basketball road game.

“KeyBank is pleased to partner with Villanova Athletics and to be part of the 2016-17 season as the Wildcats defend a national championship,” said Robert Kane, KeyBank market president. “As a new bank in the greater Philadelphia market, we are honored to partner with such a well-respected University to raise awareness of our high-quality, convenient banking services.”

As part of the marketing partnership, KeyBank will receive a variety of multi-media elements, including in-venue signage, videoboard features, on-site fan engagement areas, social media integration, a presence on the Villanova Sports Properties radio network, and much more.

The Wildcats, winners of the 2015-16 NCAA national championship, open the new season on Nov. 11 against Lafayette at the Pavilion.

The agreement was facilitated by Villanova Sports Properties, the FOX-owned sales entity which manages the marketing and media rights on behalf of Villanova Athletics