Wawa 30th Wawaversary

Wawa
Celebrates Its roots at Allentown Store #137 Anniversary Celebration

Special “Family Reunion”
Wawaversary Brings Together Generations of Associates and Customers and Shows
Customer Loyalty at Wawa has its Perks


Media, PA – Wawa, Inc. today announced a
milestone in its company’s history — the 30th anniversary of their
Allentown Wawa located at

1501-09 Gordon Street on 9/5/2013 in Allentown, PA.  To honor this special

anniversary and to celebrate Wawa’s dedication to its Allentown family, Wawa is
hosting a family reunion-style in-store celebration that will take place on the
same day. 


On 9/5/2013 at 10:00:00 AM the 30th family reunion anniversary
celebration will begin!  During the festivities, Wawa will toast the
generations of customers and associates for their friendship and business
throughout the years, through free coffee all day.  Wawa will also
recognize the Pennsylvania Coalition Against Domestic Violence, with a donation
of $189,514.07 all raised through in-store donations by the customers and

associates in PA during the first quarter of 2013 through our in-store coin collection.


As
a highlight of the event, honored customers will be invited to take pictures
with Wawa’s Mascots Wally Goose and Shorti at a special in-store photo
booth.  All pictures will be posted through online photo albums at www.wawaversary.com, capturing the
memories forever.  Additionally,  longtime customers can enter to be
a part of the celebration and win special Wawaversary perks!  Prior to the
event, customers can enter to win a week’s worth of coffee by filling out an
entry form. Winners will be announced at the conclusion of each Wawaversary
event.


2013 Wawaversaries By the Numbers

Wawa’s
Allentown family reunion anniversary celebration is part of this year’s
Wawaversary celebrations; in 2013, Wawa will celebrate milestone anniversaries
or 25, 30, 35, 40, and 45 years for 65 of the stores throughout their
chain. This will be Wawa’s final year of Wawaversary celebrations, which began in 2009.  Throughout the 2013 Wawaversary celebrations Wawa
will:

• Give
  away more than 100,000 cups of free coffee
• Perk
  over 50,000 Key Extended Family Members milestone customers with
  free specialty beverages
• Award and Highlight over 300 Key Extended Family Members milestone
  customers
• Donate
  over $2 million to various charities through check presentations
  representing in-store collections at each Wawaversary Celebrations
  
  

“It’s been wonderful to
celebrate our customers and associates through our Wawaversary events, and as
we enter the final year of these celebrations, we are reminded of the
incredible bonds that make our associates, customers, and community partners
part of one big extended Wawa family,” said Chris Gheysens, Wawa’s President
and CEO. “These family reunions remind us of the strength of these connections
and we want to say thank you to everyone who continues to make Wawa a place
that not only simplifies lives, but feels like home!”


Wawaversary Event Specifics

To
mark the start of the reunion, Wawa’s Mascot, Wally Goose and Shorti will lead
the Wawa Through the Ages parade, which visually highlights Wawa’s key
milestones. The parade features associates wearing oversized foam-board photos
of everything from Wawa’s famous milk man, to everyone’s favorite hoagies, to
the evolution of coffee cups through the years.


Key Extended Family Members

As part
of this milestone reunion celebration, Wawa will honor Key Extended Family
Members. Wawa has identified key customers who have frequented the location
since the very first day it opened! 


To
honor these key family members, the store’s General Manager, Jessica

Hernandez, will present each of these customers with a specially designed golden
travel mug, filled with one month’s worth of free Wawa coffee coupons and
specialty beverages.  In addition, each of these customers will be
presented with a ceremonial “key to the store.” Cake and coffee will be served
to all, with music and dancing to follow.  Each Key Extended Family

Member will also be presented with a t-shirt featuring the store number and how
long they’ve been part of the Wawa Family! 


Key Immediate Family Members

The
ceremony will also recognize the Key Immediate Family Members, Wawa’s
longest-term associates at the store.  These Key Immediate Family Members
will be presented with Wawaversary GooseBumps an internal Wawa recognition
program that results in Wawa gear and prizes – in acknowledgement of the
important role they play in forming Wawa’s bond with customers and the
community.


The Allentown store was built in 7/29/1983. Throughout the years, the store

has evolved and been remodeled, bringing customers state-of-the-art facilities,
service and convenience.


About Wawa, Inc.

Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey.  Toward the end of the 19th
Century, owner George Wood took an interest in dairy farming and the family
began a small processing plant in Wawa, Pa, in 1902.  The milk business
was a huge success, due to its quality, cleanliness and “certified”
process.  As home delivery of milk declined in the early 1960’s, Grahame
Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet
for dairy products.  Today, Wawa is your all day, everyday stop for fresh,
built-to-order foods, beverages, coffee, fuel services, and surcharge-free
ATM's.   A chain of more than 600 convenience retail stores 300
offering gasoline, Wawa stores are located in Pennsylvania, New Jersey,

Delaware, Maryland, Virginia and Florida. The stores offer a large fresh food

service selection, including Wawa brands such as built-to-order hoagies,

freshly-brewed coffee, hot breakfast sandwiches, built-to-order Specialty

Beverages, and an assortment of soups, sides and snacks.