WEST CHESTER, PA — More than 100,000 lights will be set up across West Chester to promote the borough's downtown district and small businesses this holiday season.
The "Lights Up" holiday weekends event will begin on Black Friday, Nov. 27.
"This year we're encouraging people to set aside the endless scrolling, so they can experience true holiday magic offline," said Laurie Ryan, the president of the Greater West Chester Chamber of Commerce.
Ryan said she expects some 40,000 visitors to West Chester's 180 shops and restaurants.
Promotions include discounts up to 30 percent, giveaways, gift card discounts, refreshments, free on street parking over Thanksgiving and Black Friday weekend, and more.
West Chester borough Balladeer Carolers will be roaming through the streets in Victorian attire on Nov. 27-28, and Santa will drive through town on a fire truck at 3 p.m. on Nov. 28.
For further details on the event, see the Chamber of Commerce site here.
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