PRO Physical Therapy will Adopt Name of Parent Company ATI Physical Therapy

Same Company, Same People, New Name

PRO Physical Therapy, a regional leader in outpatient orthopedic rehabilitation with a local clinic at 42 East Street in West Chester, will soon have a new name.  Effective April 2, 2012, PRO will adopt the name of its parent company ATI Physical Therapy.  

Known for exceptional results and an upbeat atmosphere, ATI Physical Therapy is a nationally-recognized private practice specializing in physical therapy, work conditioning, sports medicine, aquatic therapy, hand therapy and women’s health. Founded in 1996, ATI now has over 150 clinics in six states: Delaware, Pennsylvania, Maryland, Illinois, Wisconsin and Indiana.

PRO has been a part of the ATI family since 2006. Operating as ATI’s East Coast division, PRO has grown from 14 clinics to 40 locations and developed a robust sports medicine outreach program.

“For over six years, we have shared the same mission, the same vision, and the same dedication to our patients.  We are one company. Unifying under the ATI name will strengthen our reputation nationally and enhance our future growth and performance,” said Greg Steil, Founder and CEO, ATI Physical Therapy.

The same friendly staff, outstanding clinicians, and experienced leadership team will continue to serve patients at all locations. Patients can expect the same high level of service, and family-like atmosphere that is a hallmark of ATI.

“While our name is new, our focus remains unchanged. We are committed to getting our patients back to their best by providing the highest quality of care in a friendly and encouraging environment,” said Ralph Franceschini, Senior Vice President of Operations, ATI/PRO Physical Therapy.

The PRO name transition is part of ATI’s plan to bring all of its divisions and clinics under one unified name. ATI’s 15 clinics in Indianapolis, which currently operate under the Advanced PT name, will transition to ATI in May. Additionally, ATI’s Women Serving Women division will now be called ATI Women’s Health.

 “ATI is the only multi-state physical therapy group to rally under one name. We are building the best name-brand in the industry,” said Dylan Bates, Chief Operating Officer, ATI Physical Therapy.

A branding campaign is underway to introduce the ATI name and new logo to the East Coast.  ATI’s newly redesigned logo features a distinctive mark and bold color scheme. The apex mark represents ATI’s pursuit of excellence.  The vibrant red color conveys the enthusiasm and energy ATI clinicians and staff bring to their work every day.

ABOUT ATI

ATI Physical Therapy has been honored as the “Best Physical Therapy Practice in the Nation” by ADVANCE Rehabilitation Magazine and was recently awarded Core Standards Accreditation by URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry.

Based in Bolingbrook, Illinois, ATI has distinguished itself in the industry by taking a proactive approach toward patient care and continually improving and expanding its services.  A few examples:

• A Research Department, which is unique in the industry, dedicated to improving rehabilitation outcomes through basic science, transitional research, and evidence-based medicine;
• Specialty clinics for healthcare needs unique to women (ATI Women’s Health);
• On-site Athletic Training services for more than 140 universities, high schools, clubs, and professional athletic teams;
• The F.I.R.S.T ™ work conditioning program, which has successfully returned more than 7,000 injured workers to their careers;
• Committed to giving back to the communities we serve, ATI Physical Therapy established the ATI Foundation, a non-profit organization which provides funding and resources to physically impaired children.

Learn more about ATI Physical Therapy by visiting www.ATIpt.com.

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