Business & Tech
Something's Brewin': Dunkin' Announces Coffee-Inspired Cereals
Starting in August, the lightly caffeinated cereals will be available to buy.

Ever wished you could not just drink your coffee, but eat it, too? Now's your chance.
On Wednesday, New England coffee standby announced that it is teaming up with Post to create a pair of caffeinated coffee-flavored cereals. Caramel Macchiato will feature crunchy cereals and caramel-swirled marshmallows, while Mocha Latte has "a hint of chocolate and latte-swirled marshmallows in honor of its namesake espresso," the company said.
The cereals will be available starting in August, and will be lightly caffeinated — about one-tenth the amount found in a regular cup of joe.
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"Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day," said Josh Jans of Post Consumer Brands. "Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavor right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste."
Cereal and coffee are classic breakfast choices, leading the companies to team up to bring them together. Nearly 65 percent of American adults reported drinking coffee every day, while cereal is eaten in 90 percent of all households, by people of all ages, Dunkin' said.
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"We love delighting customers with surprising new ways to enjoy the great taste of Dunkin’. For our fans who already start their days with Dunkin’, this gives them another way to experience their favorite flavors,” said Brian Gilbert, vice president of Retail Business Development at Dunkin’. "The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can’t wait to see how customers enjoy them."
More information about the cereal collaboration is available online.
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