Presented by April Woodcock, Constant Contact
You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:
• What is social media marketing really and why it is important
• An overview of social media and how to evaluate the channels that are right
for your business or organization
• How small businesses and organizations are using these low-cost tools to gain visibility,
develop relationships and drive sales and response
• How to create good content for your social media marketing campaigns
• How to incorporate social media marketing into your business life
without losing productivity.
• How to create an integrated marketing plan with social media,
email marketing and other marketing efforts
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April Heavens-Woodcock is the Managing Partner of Touching Clients, a Marketing Consulting Firm that specializes in Online branding. She works with small to mid-size companies to implement strategic marketing strategies to help their businesses grow from the inside out. She has been a business partner with Constant Contact since 2006. April is an authorized local expert of
Constant Contact who presents regularly on email marketing and social media throughout
the New England area.
