Brian Arnold Named Senior Marketing Manager of Coldwell Banker Residential Brokerage

COLUMBIA, SC (September 21, 2016) ­— Brian Arnold has been appointed as the senior marketing manager of Coldwell Banker Residential Brokerage in the Carolinas. Arnold was previously in charge of marketing for Russell & Jeffcoat Real Estate and he played an important role in the combining of Russell & Jeffcoat and Coldwell Banker United, REALTORS® under the Coldwell Banker Residential Brokerage name in June. Arnold has already assumed his role working alongside Brandi Moreton, marketing manager and Cherie Arnold, marketing specialist.

“My background in media and entertainment has given me a different perspective, and helps me create innovative ways to market properties to buyers and sellers,” said Arnold. “I look forward to continuing to build our presence as Coldwell Banker Residential Brokerage in the Carolinas.”

As the vice president of marketing for Russell & Jeffcoat, Brian oversaw advertising, social media, special events, agent design services and corporate branding, which he will continue to do for the Carolinas. He will be based in Columbia and oversee marketing for the company’s Charleston and Charlotte operations as well.

“Brian’s wealth of marketing knowledge and influence within the marketplace is important to our continued growth in the Carolinas,” said Pauline Bennett, president, Coldwell Banker Residential Brokerage, Carolinas. “Together with Brandi Moreton and Cherie Arnold, we have a strong and skilled marketing team in place that is well-positioned to expand our presence and reputation across the region.”

Prior to his marketing real estate career, Arnold spent six years in the entertainment industry as an actor, writer and director. He has a Screen Actor’s Guild card and also managed a custom invitation business.

Coldwell Banker Residential Brokerage is a leading residential real estate brokerage company with 20 offices and more than 1,100 sales associates serving the communities of North and South Carolina. Worldwide, the Coldwell Banker network includes 3,000 offices with nearly 85,000 sales associates. Every day, Coldwell Banker Residential Brokerage properties are exposed to 16 million buyers on more than 725 high-traffic websites. For more information or to view local properties, visit ColdwellBankerHomes.com. To learn more about a career in real estate or affiliating with Coldwell Banker, visit CareersCB.com. Coldwell Banker Residential Brokerage is a subsidiary of NRT LLC, the nation’s largest residential real estate brokerage company.

###