Real Estate Lead Generation During The Holidays

The Holidays are a great opportunity to spend some extra time with friends and family, and it’s likely that most of us will take a little time away from the office over the next couple of weeks. Before you shut the light off it’s important to understand:

THE IMPORTANCE OF LEAD LEAD GENERATION DURING THE HOLIDAYS.

1. KEEPING MOMENTUM: Hopefully you entered the month of December without any real slow down in your business. Remember our results are based on the activities that we did in the past. If you had a strong December, you were likely very active in generating and following up with leads in October and November. It’s critical to keep that MOMENTUM going in December. Those that relax too much in December won’t see the impact until February and March. Continue your lead generating activities so you don’t fall victim to the income roller coaster in the First Quarter of 2015.

2. Staying Connected: It’s easy to get out of a routine and lose your edge. Do you know that feeling when you have been gone for a few days and haven’t been speaking with your leads and your clients? It feels like everything has gone on without you and you’re “out of the loop”. If you continue to stay in the game through lead generation and make new connections, you won’t be bogged down and feel like you’re starting from scratch when you get back on your normal routine.

3. Your Competitive Advantage: Let’s face it; NEARLY EVERYONE has more to do during the Holidays than they do other times in the year. Knowing that, think about the quality of the leads that you are generating at this time of year. If someone is responding to you and needs information about buying or selling at this time of year, THEY ARE QUALITY LEADS! There aren’t many tire kickers just out looking at this time of year. If they are talking with you right now, they are MOTIVATED! Take advantage of the fact that you may be part of the small portion of agents that are returning their calls, and give your leads the attention they deserve!

How To Generate 1 Lead Per Day Between Now and January 1st:

1. Make 5-10 follow up calls with voicemail to people you have spoken to at least 6 months ago. They likely want updated information, and now is the time to re-connect.

2. Email 10-15 people from your Centers of Influence and Past Client Database each day and let them know you’re thinking about them at this time of year and wanted to know how you can be of service to them in 2015.

3. Call 3-5 people who told you to call them AFTER the first of the year and SCHEDULE your New Year calls to avoid playing phone tag.

For More Information on Charleston Real Estate and other ways we help our Agents build their business visit us at Century 21 Expert Advisors