Cedar Park 'Heads Up' Campaign Promotes Safety

CEDAR PARK, TEXAS — Cedar Park is launching a walking, cycling and driving safety campaign as thousands of the city's youngest residents head back to school, officials said Friday.

Dubbed "Heads Up," the awareness campaign aims to remind pedestrians, cyclists and drivers to be on the lookout for one another in engaging in safe walking, cycling and driving. The campaign features safety tips at www.HeadsUpCedarPark.com through a variety of media – including educational videos, photos and a downloadable/printable flyer.

Additionally, photos and video public service announcements feature actual Cedar Park residents engaged in their everyday activities. The goal on this front is to further the safety campaign on the city’s social media platforms toward bolstering public awareness of this important effort. All art direction, graphics, web design, photography and video production was executed in-house by City of Cedar Park staff, officials noted.

“Cedar Park is a fast-growing community that is friendly to cyclists, pedestrians and drivers," explained Mayor Corbin Van Arsdale. "It features more than 22 miles of hike-and-bike trails that connect pedestrians and cyclists with drivers on our complex network of streets and roads. We have a strong need to remind drivers, cyclists and pedestrians to look out for one another and exercise caution and care in their daily activities.”

The awareness campaign is in partnership with police, the community’s two major public school districts and its college campus in helping to spread the Heads Up message. The Cedar Park Police Department, the Leander and Round Rock Independent School Districts and Austin Community College Cypress Creek Campus have all embraced the Heads up, Cedar Park campaign and agreed to share its messages on social media, in school broadcasts/announcements and through downloadable materials, officials said. The campaign will be regularly updated to address seasonal mobility issues and safety topics of interest we see in neighborhood social media groups, added officials.

City Council Member Heather Jefts, who requested the safety campaign, added: “I'm very pleased with the quality campaign our Community Affairs Department created. I hope Heads up, Cedar Park is shared widely on Social Media, since it's such an important topic. It's a lot of fun seeing people you know or recognize from your neighborhood in these videos. Let's encourage everyone to have a ‘Heads up’ for one another.”

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>>> Image via City of Cedar Park