Dallas-based jewelry brand aids local school supply drive

Dallas, Texas - Allie + Bess, a distinguished Dallas-based jewelry brand, is spearheading an initiative to aid underprivileged children as they prepare to enter the new school year in the North Texas region.

This women-led firm has engineered a comprehensive school supply drive, specifically crafted to assist Genesis Women’s Shelter and Support.

The team at Allie + Bess has effectively gathered a considerable number of backpacks and essential school supplies, targeted to benefit the children of women who find solace at the Genesis Women's Shelter. This sanctuary provides an invaluable service to families seeking escape from the distressing effects of domestic violence, whilst focusing on fostering an environment conducive to their recovery and eventual self-reliance.

Bess Callarman, Co-Founder of Allie + Bess, expressed her solidarity with the mission of Genesis Women’s Shelter & Support. She stated, “As mothers, the mission of Genesis Women’s Shelter & Support speaks to us. Philanthropy is in the Allie + Bess DNA, according to NBC DFW. We hope that the school supply donations we give are able to provide happiness and support to the mothers and children in need.”

The organization of the supply drive was intricately planned, and occurred in parallel with a festive pep rally. This event was meticulously timed with the launch of Allie + Bess's latest project— the Game Day collection. This innovative range, a vibrant amalgamation of bracelets and necklaces, pays homage to and celebrates school spirit, an appropriate debut for the upcoming fall season.

Clients of Allie + Bess were invited to participate in this dual event. Not only could they witness the launch of the Game Day collection, but they were also actively encouraged to contribute to the school supply drive. This strategic maneuver successfully boosted the volume of donations for the praiseworthy cause.

Allie Wardlaw, Co-Founder of Allie + Bess, expressed her enthusiasm for the launch of the new collection. She said, “We are thrilled for our customers to see our Game Day collection that we poured our hearts and souls into. A love of fashion is how Allie + Bess came alive. We are thrilled that our customers can showcase their own unique fashion and make their school spirit stackable using our necklaces and bracelets.”

Credit: NBC DFW, Dallas Metro News, Allie + Bess