Fast Fashion And How It's 'A Bombshell Source Of Pollution In So Many Ways'

By Brooke Katz, CBS Dallas/Fort Worth

September 27, 2022

There's no denying: we have a fixation for fashion.

The average consumer buys 60% more clothing today than 18 years ago, and keeps it half as long. And with fast fashion companies churning out monthly - or weekly - trends, that cycle is repeating at breakneck speed.

Hundreds of shoppers lined up in Plano last month at a pop-up shop for the clothing brand Shein. Customers who were already regularly ordering online waited hours to buy even more. Many said they ordered through Shein's website once or twice a month, often buying up to 20 items at a time.

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