NewcrestImage enters strategic partnership with Coury Hospitality

Dallas, Texas - NewcrestImage, an esteemed hotel chain operator, has recently announced a strategic alliance with Coury Hospitality, based in Dallas.

This alliance entails a fifty percent ownership stake by NewcrestImage in Coury Hospitality, establishing a mutually beneficial partnership between these two prominent entities in the hospitality industry, according to Dallas Metro News.

NewcrestImage, an established name in the sector, boasts a diverse portfolio of roughly 70 hotels spread across 26 states. On the other hand, Coury Hospitality has shown its prowess in managing 12 lifestyle hotels in six states, including ten Marriott Autograph Collection properties, with three additional properties currently under development. This strategic collaboration between NewcrestImage and Coury Hospitality not only strengthens their position in the market but also provides a substantial platform for both companies to venture further into the lifestyle and luxury segments of the hospitality industry.

Mehul Patel, the chairman and CEO of NewcrestImage, addressed this partnership optimistically. He stated, “This investment allows us to compete, grow, and succeed together, leveraging our extensive resources, wide geographic reach, and shared commitment to fostering a close-knit corporate culture.” It is clear from Mr. Patel's words that this collaboration aims at fortifying the standing of both firms, thereby fostering collective growth.

Paul Coury, the CEO of Coury Hospitality and president of Marriott’s Autograph Collection Advisory Board, also shared his thoughts on the strategic alliance. He said, “Our singular focus on managing, developing, and owning lifestyle hotels has yielded remarkable results. With the support of NewcrestImage, we can capitalize on our deep management expertise and strategically expand our portfolio.” Coury's remarks indicate a determination to leverage this alliance for strategic expansion and enhanced guest satisfaction.

Lastly, Coury Hospitality, in addition to upholding its brand standards and achieving high levels of guest satisfaction, also operates 27 food and beverage outlets, thus providing a comprehensive hospitality experience to its patrons. This alliance signals a compelling forward momentum for both NewcrestImage and Coury Hospitality in their shared mission to offer superior services in the lifestyle and luxury hotel sector.