Take A Selfie, Win Big In El Fenix's Centennial Celebration

DALLAS, TX — Dallas' iconic El Fenix restaurant is celebrating its 100th birthday with the debut of a gigantic mural and nearly a year of exciting giveaways.

The celebratory campaign has been dubbed 'Don't Mess With Tex-Mex,' a slogan that murals the flagship restaurant's mural.

To be considered for the monthly gift card giveaway, the rules are simple. All you must do is take a photo in front of the mural in Downtown Dallas (off Alamo Street) and share it on social media with the hashtag #DontMessWithTexMex.

One winner will be announced each month during the campaign, which lasts through the end of 2018.

“100 years ago, El Fenix Founder Miguel Martinez developed a combination of American and Traditional Mexican Food – the birth of what is now known as Tex-Mex,” said Brian Livingston, President of Firebird Restaurant Group. “Others have tried to replicate Tex-Mex, but no one can match the one who started it all.”

El Fenix’s iconic flagship restaurant – established in 1918 by Martinez, an immigrant from Mexico – is located at 1601 McKinney Ave. in Downtown Dallas. So, the next time you decide to visit the original El Fenix location and indulge in the “Best Tex-Mex in Dallas,” don’t forget to snap a photo in front of the 16-by-55-foot mural for your chance to win!

Image via Champion Management, used with permission